On Google Play an app name can be at most 30 characters, the short description 80 and the full description 4,000 (as of October 2026); full-width and half-width characters count the same. Paste your listing above: the checker counts characters as you type, previews the listing header and flags what Google’s Metadata policy rejects, such as “Best” or “#1”, “Free” in the name, emoji, ALL CAPS and repeated keywords.
What are the Google Play store listing limits?
| Field | Limit | What to avoid |
|---|---|---|
| App name | 30 characters | Ranking claims (“#1”, “Best”, “Popular”), price or deal words (“Free”, “No Ads”, “10% off”), emoji, emoticons, repeated special characters, ALL CAPS unless it is your brand, program words such as “Editor’s Choice” or “New” |
| Short description | 80 characters | Promotional offers (“free”, “discount”) and store-performance claims (“#1”, “Best”) |
| Full description | 4,000 characters | Keyword lists and repetition, unattributed or anonymous testimonials, comparisons with other apps, repeating the short description |
Each language gets its own name and descriptions with the same limits, and the policy applies to every translation.
What does Google’s Metadata policy not allow?
The policy asks for a clear, well-written description and rejects metadata that is misleading, irrelevant, excessive or badly formatted. In the app name, icon and developer name it rules out text that indicates store ranking, price or promotions, or a relation to Google Play programs. Google also warns that repetitive or irrelevant keywords can get an app suspended. The Impersonation policy adds that a listing must not imply a relationship with another company or app, so “Status Saver for WhatsApp” is a risk without permission.
How does this checker count and check?
It counts Unicode characters, so “é” is one character and so is an emoji like 💧, which plain JavaScript counts as two. The Play Console has its own counter; if the two disagree, trust the Console.
The policy checks are pattern rules built from the examples on Google’s help pages, so treat each warning as a prompt to look again, not a verdict: “Free” in “Sugar-free Recipes” is flagged although it describes food, not a price. The keyword table lists the words used most in the full description and highlights any word used five or more times that makes up 3% or more of the text. That threshold is our rule of thumb; Google publishes no number.
How do you write a listing that gets installs?
- Name: your brand, then a short benefit: “SipWell: Water Reminder” works better than a string of keywords, and Google notes that long titles may be shortened on some devices. The app name generator suggests names with a 30-character title preview.
- Short description: what the app does and for whom.
- Full description: the main job first, then a few features, written for people rather than search.
- Graphics: Google Play also wants a 512 × 512 icon, a 1024 × 500 feature graphic and at least two screenshots. Make them with the app icon generator, the feature graphic maker and the screenshot mockup maker.
Ready to publish?
The Google Play publishing guide walks through the console, and signed APK and AAB for the Play Store explains the file Google wants. For the name under the icon, see app icon and name for your APK. Still building? App Builder Agent turns a description into an Android app you watch in the emulator preview, then download as an APK or a signed AAB for Google Play.
Frequently asked
What is the character limit for a Google Play app name?
The app name on Google Play can be at most 30 characters, as of October 2026. The short description allows 80 characters and the full description 4,000. Full-width and half-width characters count the same.
Can I use “Free” or “Best” in my app title?
No. Google’s Metadata policy does not allow text in the app name that indicates store ranking, such as “#1” or “Best”, or price and promotions, such as “Free”, “No Ads” or “10% off”. Say what the app does instead.
Are emoji allowed in a Play Store app name?
No. Google asks developers not to use emoji, emoticons or repeated special characters in the app name, icon or developer name. In descriptions, keep them rare: Google advises against excessive emoji because they cause problems for screen readers.
How often can a keyword appear in my description?
Google gives no number. It warns that repetitive or irrelevant keywords in the app name or description can get an app suspended, and asks for everyday language instead of keyword lists. This checker highlights a word used five or more times that makes up 3% or more of the description, as a rule of thumb.
Is my listing text sent anywhere?
No. The counting and the checks run in your browser. Nothing you type is stored or sent, so keep your own copy of the final text.
Does a clean result guarantee Google Play approval?
No. The checker looks for the patterns Google lists in its Metadata, Impersonation and store listing help pages. Google reviews the whole app and listing, so read those policies in the Play Console help before you submit.
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